This post is entitled - ‘The Making Of,’ in which we show our enthusiasts just how a design or collection is developed (the photos and collection are courtesy of Crane and Co.)
First up, the newest made-to-order collection is called, Crane Style Now.
For a while, Crane's offered collections that catered to the enthusiast who's big on style and small on time.
The idea being: a few choices — ink color, motif, font — instead of something completely customizable, which, while stunning and very personal, can be daunting for customers.
While they wanted to keep the process simple, they also wanted a collection that spoke to today’s trends. And so, the design team began with step #1: The Inspiration Board.....
With this collection Crane's picked up on a trend that is very neutral and allows for a colorful way to add your voice. Black and white with accents of gold is a trend showing up through fashion, home design and art, and the accent color is purposefully bright to give customer access to what’s happening now in stationery and to a great gift option that looks thoughtful and smart.
Stop in at Lettres and take a look at the entire collection and pick just the right combination that speaks to your TASTE and STYLE!
For a while, Crane's offered collections that catered to the enthusiast who's big on style and small on time.
The idea being: a few choices — ink color, motif, font — instead of something completely customizable, which, while stunning and very personal, can be daunting for customers.
While they wanted to keep the process simple, they also wanted a collection that spoke to today’s trends. And so, the design team began with step #1: The Inspiration Board.....
Next, they asked the oh-so important question: Who is our target customer? and the team came up with this:
With inspiration and a customer in mind, it was time to start designing. The team wanted to create a collection that appealed to both masculine and feminine tastes, beginning with the color palette:
Then, the team agreed on a selection of motifs, including…
Houndstooth…
Chevron…
and a Herald Monogram…
With this collection Crane's picked up on a trend that is very neutral and allows for a colorful way to add your voice. Black and white with accents of gold is a trend showing up through fashion, home design and art, and the accent color is purposefully bright to give customer access to what’s happening now in stationery and to a great gift option that looks thoughtful and smart.
Stop in at Lettres and take a look at the entire collection and pick just the right combination that speaks to your TASTE and STYLE!
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